Creativepool held its annual Connect: London festival at Boiler House, Old Truman Brewery last week with two days of inspiring talks, workshops and networking events for the creative industry.
The packed programme saw the action
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Leaders
Are female board members more guilty of greenwashing?
With 72% of brands stating that one of their biggest fears is to be accused of greenwashing, Bec Peel looks at its impact on brands and how they can communicate sustainability issues with clarity. I’ve read a few reports recently on the...
Posted by: Continuous
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Regenerating London’s Commercial Quarter #BehindTheBrand
This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...
Posted by: Creativepool Editorial
Leaders
Should Creative Directors be on the Board?
Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...
Posted by: Dawn Creative